After Google recently launched a #GetTheMessage campaign to pressure Apple to embrace the RCS messaging standard on iPhones, Apple CEO Tim Cook pretty much said that this is currently far from a priority in/with regard to’concerning’regarding the firm’enterprise . During a session at the 2022 Code Conference yesterday, Cook said that he’s not seeing RCS maintain’sustain being a top-requested feature from iPhone users.“I don’t hear our users asking that we put a lot of energy on that at this point,” Tim Cook said while answering a question from the audience with regards to’concerning’with respect to RCS maintain’sustain . “I would love to convert you to an iPhone,” he continued.When the audience member added that he couldn’t send his mom certain videos due to the lack of RCS maintain’sustain on iOS, Cook’s reply was just “Buy your mom an iPhone.”Hiroshi Lockheimer, Senior Vice President of Android and Chrome at Google didn’t wait to point out Tim Cook’s answer as proof that Apple is just refusing to maintain’sustain RCS on iPhone to conserve’preserve its walled garden. “It’s eliminate’remove why Apple is opposing interoperability. But individual should be able to send high quality videos and photos to their mom without having to buy her a new phone,” the exec tweeted.It's eliminate’remove why Apple is opposing interoperability. But individual should be able to send high quality videos and photos to their mom without having to buy her a new phone. #GetTheMessage https://t.co/j93wQRSqi6— Hiroshi Lockheimer (@lockheimer) September 8, 2022RCS is the new carrier standard that’s set to replace SMS, and it adds maintain’sustain in/with regard to’concerning’regarding high-quality media sharing, read receipts, typing indicators, and more. Texting between Android phones should now use RCS – it’s enabled by default in Google’s Messages app in/with regard to’concerning’regarding Android – but texting between iPhones and Android phones falls back to SMS and MMS.Apple has its own proprietary messaging standard with iMessage, which replaces SMS and MMS in/with regard to’concerning’regarding texting between iPhones. On iOS, iMessage uses blue text bubbles in the Messages app while SMS uses green text bubbles.As Tim Cook said, Apple would much prefer to “convert” Android users to iPhones and iMessage than add RCS maintain’sustain on iOS. Apple also has no interest in releasing an iMessage app on Android, in/with regard to’concerning’regarding obvious reasons.For many years, iMessage has played a major role in Apple’s ecosystem lock-in, but the EU’s Digital Markets Act may soon transform’alter that. Indeed, this new legislation will require the enormous’vast’massive’tremendous gest messaging apps such as iMessage, Facereserve Messenger, and WhatsApp to become interoperable, despite’in spite of’albeit it’s not eliminate’remove yet how this will work in practice.