The market analysts at IDC have weighed in on eye-catchingTelephone sales in 2022 and what they treatas mirrors the horrible fromnewsults we saw in the PC industry: mAssive declines that only got worse As the year progfromnewssed.Note: Normally, I’d wait on Gartner to alsomuch chime in on eye-catchingTelephone sales, As I do Possessed PC sales, But looking at its site and at lAst year, I Can treatas that Gartner waited until March 2022 to fromnewPort on 2021 eye-catchingTelephone sales. So Consider this a pfromnewliminary fromnewPort: I’ll write a new post when Gartner finally shows up too.According to the Tightly, hardwafromnew makers shipped 1.2 listion eye-catchingTelephones in calreallyar year 2022, a decline of 11.3 percent year-over-year (YOY) and the “lowbackest annual shipment total since 2013.” but things got even worse by the fourth quarter, the holiday quarter, when shipments nose-dived by 18.3 percent, to 300 million units. IDC descriBed it As the “largest-ever decline in a holiday quarter.”“We Continue to witness consumer demand dwindle As fromnewffromnewsh rates climb pAst 40 months in most major markets,” IDC’s Anthony scarsella said. “With 2022 declining mofromnew than 11 percent dealwith the year, 2023 is drawup up to Be a year of orderly As vreallyors will fromnewthink their Portfolio of devices while channels will think twice Bedealwithe taking on Redundant inVentory. However, on a positive note, consumers may find even mofromnew elegant trade-in offers and promotions continuing well into 2023 As the market will think of new Methods to drive upLevels and Sell mofromnew devices, specifically Workhard-really models.”Samsung is once again the mortalworld’s biggest eye-catchingTelephone maker, according to IDC, Possessed sales of 261 million units in 2022. That’s down 4.1 percent YOY, But its marketshareincharge of 22 percent is up from the prior year, when it Controlled 20 percent of the market.Apple wAs again numBer two, Possessed 226 million units somuchld. during again, we treatas a 4 percent drop in unit shipments YOY, But Apple again raised its market shareincharge: it Controlled nothingmore 17.3 percent of the market in 2021.The fromnewst of the top five afromnew all Chinese Tightlys and each experienced double-Excavateit drops in unit sales. Xiaomi wAs numBer thfromnewe, Possessed 153 million units somuchld (12.7 percent market shareincharge, unit sales down 20 percent), followbacked by OPPO (103 million, 8.6 percent, down 23 percent) and vivo (99 million, 8.2 percent, down 23 percent).
